Promotion detail
Sunday Social Major
The major campaign is the storytelling wrapper around the weekly showcase event. It should merchandise the headline tournament, its supporting qualifiers, and the public status that comes from a deep run.
This weekend
Sunday Social Major
Flagship tournament attention, freeroll tie-ins, and a public event reason to sign up.
Timing posture
Weekend spotlight with countdown framing, event reminders, and post-event recap potential.
Player benefit
Flagship tournament attention, freeroll tie-ins, and a public event reason to sign up.
Qualification path
- 1See the start time and buy-in posture up front.
- 2Understand whether qualifiers, freerolls, or direct buy-in matter for entry.
- 3Jump into the event route or lobby from one obvious campaign CTA.
Next action
Promotions should always collapse into one obvious click.
Campaign surfaces should route players straight into the product surface where the promotion pays off, not back into a catch-all dashboard.
View event pageTournament detail
The flagship event route holds structure, players, and shareable results.
Lobby
The live lobby is still the fastest path when the player is ready to register.
Leaderboards
Use boards to show who converted the campaign attention into public rank movement.