Campaigns
Promotions
Promotions should behave like a proper campaign index: featured runs, clearer eligibility, and direct links into the surfaces where the promotion actually matters.
Featured campaigns
3
Welcome, flagship event, and rolling progression
Editorial posture
Public
These pages should make the site feel active before signup
Primary rule
Clear
One promise, one deadline, one next action
Live campaign board
Promotions should read like a living canyon noticeboard: what is running, why it matters, and where it points next.
Welcome Run
A cleaner first-session loop: starter stack framing, claimable first-day rewards, and a clear reason to come back tomorrow.
Onboarding + retention
Open campaignSunday Social Major
Feature the flagship weekly tournament, its freeroll qualifiers, and the boards or badges that connect to it.
Event spotlight
Open campaignDaily Streak Board
A campaign surface that links the daily bonus, the lobby, and the leaderboard loop instead of burying it inside the bank.
Progression loop
Open campaignFreerolls and event drops
Series pages, featured tournaments, and tournament-linked promotions should all feel like one connected merchandising surface.
Clear timing
Campaign pages should make start time, claim window, and end time obvious without burying them in fine print.
Explain the value
Call out whether a campaign affects chips, tickets, badges, or leaderboard posture. Never leave players guessing.
Principle 1
Every promotion needs one obvious promise, one obvious deadline, and one obvious next action.
Principle 2
Campaign pages should explain what is reward value, what is cosmetic, and what affects public status or eligibility.
Principle 3
Promotions are discovery and momentum surfaces. They should point back into tournaments, leaderboards, and the member economy without becoming a dumping ground for every announcement.